hassos - Installing Home Assistant OS on VMWare Workstation Player 17 on windows 10 （.VMDK image）

That thread gave the link to Github - which lists a number of issues (most recent as of 10 days ago with the same non booting problems)

Changed the BIOS type to EFI and removed the CD ROM

Edit VM Settings
Navigate back to the C:\Home Assistant folder. Delete the ha.vmdk file.

Then rename the haos _ova- 10.0.vmdk to ha.vmdk (or the Virtual Machine name you created in the previous step).